Small business owners often question the worth and time and effort of maintaining a business blog. All your concerns are valid on their own, but as a matter of proven fact, blogging is very important to enhance the brand presence of both small and large businesses. It is an easy and less expensive way to enhance your inbound marketing strategies and plans. Blogging brings in more traffic, increases your online reach, and attracts more potential customers.
Blogging surely lives up to the hype, as statistics show that companies that maintain a blog get 67% more leads as compared to companies without a blog. Moreover, blogging is the third most common content marketing strategy after ebooks and video.
This blog post explains some of the benefits that small businesses can get by simply blogging and posting regularly.
Boosts Search Engine Optimization
Search engines love to provide searchers with new and fresh content. Nothing can beat blogging in providing frequent fresh content. By posting blogs frequently, you provide Google and other search engines new indexes to work with, this in return gives you the chance to plug in all your target keywords and increase your search engine’s visibility.
Additionally, you can enjoy the benefits of backlinks, as search engines consider backlinks an endorsement of the credibility of your website.
Develop Relationships With Customers
Blogging is a great way to connect with the visitors of your website. You can do this by asking specific questions at the end of your blog post or by just simply leaving a comment and feedback section open.
You can reply to the comments of your customers to get the conversation going. By reviewing and responding to comments you develop a rapport with your audience and gain trust as well as gain valuable insights about what your audience is looking for.
Establish Your Business As An Industry Leader
No matter how small your business is you can create clout and trust within your industry by providing regular and valuable information on your blog. Gradually, your blog will become an ultimate ‘go-to’ place for the customers whenever they need a credible piece of information, this can ultimately result in increased conversions and better business profits. This strategy is beneficial for small businesses looking to compete with the big fish in the market.
If you find yourself caught up in other business activities and find it hard to work on a blog, SEO service providers like Reach First can help you do this job on your behalf.
Connect People To Your Brand
Blog posts allow you to show a personal side to your business that other inbound marketing activities fail to do. Blogging helps you develop the corporate standard, vision, mission, and brand of your business.
You can leverage your blog to get emails from interested leads by inviting them to subscribe to your blog. Later you can use those emails for marketing purposes and increase your points of connection.
When someone subscribes to your blog, they will not only receive notifications about your new blog updates but will also open the window for email marketing, sending newsletters, special promotional offers, and more. The more often you connect with your leads, the better the chances are of converting them into your customers.
Provide Value For Your Readers
Your business blog is the best way to create value for your visitors. Post content that provides information on a certain topic, or provides tips that can help make their lives easier. Your leads are more interested in practical information, tips, and benefits as compared to in-your-face promotions. Of course, your products and services will be part of your blog content, but make sure to market them subtly by making them part of solutions.
By providing valuable content for free, you are developing loyalty in your potential customers that will prefer you over your competitors, whenever in need of a related product or service.
In the world of digital businesses, Reach First provides you with quality digital marketing services. Being a reputable SEO agency in Edmonton we provide you with the opportunity to stand out from your competitors making your business not only perform well but grow. Contact Us today to boost your digital performance and ultimately gain more profit.